📌 Free B2B and Developer Marketing (B2D) Resources

✒️ Internal Handbooks

• GitLab’s Marketing Handbook

• PostHog’s Marketing Handbook

• Mailchimp’s Content Style Guide

🌐 Blogs, Newsletters, and Websites

🏭 B2B

• Growth Supply

• Kevin Indig (⭐)

• Brian Balfour 

• Sixteen Ventures

• Andrew Chen (⭐)

• Better Marketing

🥑 B2D

• Jesse Williams

• Mary Thengvall

• Tom Wentworth

• SWYX

• Scott Spence

• Sarah Drasner

• Colby Fayock

• DevRelX

• Developer Markepear

• Draft.dev Blog

• Every Developer

• BitReach blog

• DEV.BIZ.OPS

• Developer Markepear

🔖 Books

🏭 B2B

• Everything is Fucked: A Book About Hope by Mark Manson (⭐)

• Contagious: Why Things Catch On by Jonah Berger

• Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley

• Permission Marketing by Seth Godin

• Obviously Awesome by April Dunford

• Hooked: How to Build Habit-Forming Products by Nir Eyal

• Buyology: Truth and Lies about Why We Buy by Martin Lindstrom

• Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

• Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Bear

• All Marketers Are Liars by Seth Godin

• Originals: How Non-Conformists Move the World by Adam Grant

• Radical Candor by Kim Scott

• Deep Work by Cal Newport

• Essentialism: The Disciplined Pursuit of Less by Greg McKeown (⭐)

• Building a StoryBrand by Donald Miller

• So Good They Can't Ignore You by Cal Newport

• Thinking, Fast and Slow by Daniel Kahneman

• Product Led Growth by Wes Bush

• Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore

• Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone by Satya Nadella (⭐)

🥑 B2D

• Developer Marketing and Relations: The Essential Guide

• Developer Marketing Does Not Exist: The Authentic Guide to Reach a Technical Audience

• Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century

• The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success

• Developer, Advocate!: Conversations on turning a passion for talking about tech into a career

• Working in Public: The Making and Maintenance of Open Source Software

• Developer Relations: How to Build and Grow a Successful Developer Program

• The Developer's Guide To Content Creation

📖 Case Studies

🏭 B2B

• WhatsApp, The Anti-Marketing Growth Phenomenon

• Duolingo, The antithesis to the bazaar

• The SEO-driven user acquisition behind Zapier's growth to $35M ARR

• From PPC to IPO: How Snowflake Did It

• How Notion Built A $2B SaaS Startup Through Community & Templates

• How Microsoft crushed Slack

• How Burger King Used FIFA 20 To Turn a Tiny Soccer Team Into Superstars

• How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year

• How Airtable’s Long Tail SEO Strategy Is Helping Build Their Moat (⭐)

• Grubhub's link building strategy

• How Monday.com Scaled to $5.7B in Market Cap

• You can't win - How Freshworks rewrote the traditional SaaS growth playbook

• How Segment grew to a 1Billion business

• When Multi-level Marketing Met GenZ

• How Stripe Scaled - Notes from Office Hours with Claire Hughes Johnson

• Stripe's model of product-led, developer-centric growth.

• How Segment Scaled - from 300% to 40% to 100% YoY Growth

• How Ikea tweaked its products to woo India's shoppers

• How the MVPs of the billion dollar businesses got their first 1,000 customers

🥑 B2D

• From PPC to IPO: How Snowflake Did It

• How Microsoft crushed Slack

• How Segment grew to a 1Billion business

• How Stripe Scaled - Notes from Office Hours with Claire Hughes Johnson

• Stripe's model of product-led, developer-centric growth.

• How Segment Scaled - from 300% to 40% to 100% YoY Growth

• From Open-Source to Enterprise: How Vercel Built a Product-Led Motion on top of NextJS

🧠 Concepts in B2D

• WTF is Developer Marketing? Option 1 | Option 2 | Option 3 | Option 4 | Option 5

• WTF is Jamstack?

• WTF is Developer Relations?

• WTF is B2D? (⭐)

• WTF is a Developer Marketing Plan?

• WTF is Headless Software?

• WTF is a Developer Marketing Strategy? (⭐)

• WTF does DevRel do?

• Is Developer Relations Developer Marketing? (⭐)

• Learning how to market to developers (linked to Wayback Machine since the original post was 404'd)

• Importance of using experts in Developer Marketing (⭐)

• The Developer Advocate's Guide to Metrics and Reporting

🤝 Community Marketing

• 10 Best Practices of Community Managers

• The Orbit Model: A framework for building high gravity communities (⭐)

• Community-Market Fit: How Do You Know You've Built a Community That People Want? (⭐)

• Community Capitalism

• Marketing Framework for Communities

• Community First, Product Second

• Getting better at Community Building, one habit at a time (⭐)

• Coming for the Content, Staying for the Community” Started With Video Games (Or Maybe Religion?) But Will Define Media This Decade

• Community-Led Growth: The Product-Led Growth Expansion Pack (⭐)

• Let's Discuss Developer Relations with Colby and Angie

• Online communities at every stage of the startup journey

📝 Content Marketing

• Kevin Indig's 2020 Roundup - An Airtable of 225 bookmarks from 2020

• How Morning Brew's referral program built an audience of 1.5 million subscribers

• Content Driven Growth - A great writeup on Content Driven Growth from Lenny's Newsletter, focusing on Hubspot, aHrefs, Intercom, and Slidebean (⭐)

• SaaS content marketing: The ultimate (but simple) guide

• Acquisition Channel Opportunities

• "Mirage Content" Is the Reason Your Company Blog Isn’t Generating Leads

• 100m Posts Analyzed: What You Need To Write The Best Headlines

• Visual Hierarchy: A 2021 Optimization Guide For Marketers

• Knowing when to use "How to" versus "Why to" content

• The four forces of bad content

• Content marketing for founding teams

• 17 tips for great copywriting

• The Animalz Content Marketing Benchmark Report 2021 by Ryan Lewis

• 16 Ways to Generate Stellar Content Ideas

🔄 CRM

🎨 Design Inspiration

🏭 B2B

• Copper CRM

• Mollie Payments

• Heap CRM

• Miro

• Loom

• Taskade

• Monday

• Metadata

• Segment

• Twilio

• Drip

• Kajabi

• Proof

• Keap

• Mailchimp

• Aiva Labs

• Landbot

• Dynamic Yield

• Pitch

• 8Base

🥑 B2D

• Supabase

• Prisma

• Kong

• GitHub

• Vercel

• Rocketseat

• TailwindCSS

• CodePen

• Segment

• Twilio

• Algolia

• Linear

• Bejamas

• Hasura

• Snyk

• Auth0

• Netlify

• Status

• Stripe

• Fey App

• Readme

• CircleCI

• GitBook

• Stream

• Retool

• NeptuneAI

⚙️ Developer Marketing Centric Content

• The Developer Marketing Guide

• Developer Marketing Guide by Developer Markepear

• The B2D model and marketing to developers (⭐)

• The B2D Sales Process

• How to build a strong developer brand? (⭐)

• 4 Tips for B2D Marketing

• Go to Market challenges for B2D (⭐)

• Why is marketing to developers different? (⭐)

• Content Marketing for Developers Emphasizes the Content, not the Marketing

• What Are You Missing in Marketing Your API? (⭐)

• B2B developer marketing? It’s complicated

• The Go-to-Market Channels Every Developer Marketer Needs

• Marketing to Developers with John Britton

• A Guide to Developer Marketing

• Developer Marketing - Is it an oxymoron?

• A Primer on Developer Marketing (⭐)

• The Struggle of Marketing to Developers

• How to market to Software Developers? A comment thread

• Understanding Developer Marketing

• Marketing to Developers: Core Values & Tactical Tips from Gitlab’s Ashley Smith

• The key areas of Developer Relations

• Marketing to Developers and building developer relations (⭐)

• Marketing to Developers

• How Developer Marketing Parallels Consumer Marketing (⭐)

• Dev Marketing: GA to Product Market Fit

• Lessons from Twilio: Content Marketing to Developers

• Third-Party Tools as a Marketing Tactic

• Community Lessons from GitHub, Google & GitLab with Jono Bacon

• Developer Marketing KPIs

• Aligning DevRel and Sales for Growth: Q&A Twilio CMO Sara Varni

• Building Vibrant Developer Communities

• Marketing doesn't work on developers (⭐)

• Do Software Developers hate marketing?

• Why do Developers hate marketing?

• Developers hate marketing (⭐)

• Developers don't hate marketing

• How Developer Marketing Parallels Consumer Marketing (⭐)

• Amir Shevat on Measuring Developer Relations - a16z podcast on DevRel management (⭐)

• Developer Relations and Marketing (Category)

• Marketing to Developers: Core Values and Tactical Tips from GitLab’s Former CMO - OpenView

• The many flavors of developer-focused software - OpenView

• 50 Lessons in Developer Marketing (⭐)

• The Developer-Led Landscape

• How to Write Better Technical Content

• The Technical Content Manager's Playbook

• How to Find Technical Writers for Hire

• The developer-focused go-to-market playbook

• How GitHub Built a $7.5B Sales Machine

• Selling to Developers: Ten Lessons Learned

• a16z Podcast: Selling to Developers

• Building a Go-to-Market Strategy for Developer Tools

• Masterclass: How to sell to 20M software developers with an amazing onboarding experience

• How to dev marketing

• X with Y

• Enterprise is sexy, but B2D is sexier

• Swag for Devs (⭐)

• Developer Marketing does not exist with Adam Duvander

• SaaS companies can grow to $20M+ ARR by selling exclusively to developers – TechCrunch

• The Rise of the Developer

• Sendgrid's State of the Marketer-Developer Relationship, 2019

• The Case for ‘Developer Experience’

• How to Market to Developers with Paid Marketing

• The API Landscape

• Blogging For Devs

• Scaling DevTools

🧙 API Docs

• TailwindCSS

• GraphCMS 🔌

• Gatsby

• Hasura

• Next.js

• GitHub

• Shopify

• Prisma

• Docker

• Stripe

• Auth0

• Plaid

• Postman

📰 Newsletters

🏭 B2B

• Growth Newsletter by Julian Shapiro (⭐)

• Hitenism by Hiten Shah (⭐)

• Growth Memo by Kevin Indig

• Marketing Weekly by Corey Haines

🥑 B2D

• DevRel Weekly

• Rendezvous with Cassidoo

• Glenn Stovall

• Scott Spence

• Colby Fayock

💸 Performance Marketing & Optimization

• Please, Please Don’t A/B Test That (⭐)

• Why most analytics efforts fail

• How to (Actually) Calculate CAC

• How to Build and Optimize CTA Buttons That Convert

• Acquisition Channel Opportunities: Meta, Discord App Store, Spotify Podcasts

• How acquisition and retention work together

• How to Scale Outbound Marketing

🎧 Podcasts

• The Tim Ferriss Show by Tim Ferriss

• Pivot by Scott Galloway and Kara Swisher (⭐)

• The Prof G Show by Scott Galloway

• Everyone Hates Marketers by Louis Grenier (⭐)

• This Old Marketing Podcast by Joe Pulizzi and Robert Rose

• Perpetual Traffic by Ralph Burns and Amanda Powell

• Online Marketing Made Easy by Amy Porterfield

• Marketing Scoop by Laura Morelli

• Marketing Over Coffee by John J. Wall and Christopher S. Penn

• Copyblogger FM by Darrell Vesterfelt and Curt Nickisch

• Growth Mapping by Sujan Patel and Aaron Agius

• Masters of Scale by Reid Hoffmann

• Entrepreneurs on Fire by John Lee Duma

✨ Product Marketing

• Product Marketing Reading List - A reading list of PMM books by the PMA

• What is Product Marketing?

• How to build a successful Go To Market Strategy

• Community-Led Growth: The Product-Led Growth Expansion Pack (⭐)

• Coming for the Content, Staying for the Community” Started With Video Games (Or Maybe Religion?) But Will Define Media This Decade

• Online communities at every stage of the startup journey

• Ways to think about customer onboarding

• Community First, Product Second

• The Right Way to do a Competitor Analysis for a New Product Category

• Getting better at Community Building, one habit at a time (⭐)

• A Guide to B2B SaaS Product Onboarding (⭐)

• Relationship First Management

• Yes, you can pivot to Product Led Growth (⭐)

• Community ≠ Marketing: Why We Need Go-to-Community, Not Just Go-to-Market(⭐)

• Selling to the Enterprise: Crafting Product Narratives (⭐)

• The Buyer Intent Playbook: How Marketers Can Utilize Intent Data

• Product-Led Growth Tech Stack: 199 SaaS tools for growth

• Crash Course in Marketing Goal Setting (⭐)

• You Can't Buy Integration

• How to Create a Product Content Strategy (⭐)

• A Founder's Guide to Community

• How to Build a Product-Led Growth Strategy

🔍 SEO

• SEO Community - Public domain project listing resources for SEO (⭐)

• ahrefs SEO trends for 2021

• Learning SEO - Free SEO learning roadmap with tons of resources

• How does SEO Work? - G2 article on the basics of SEO

• Search Engine Land

• Pain-Point SEO: How to Produce SEO Content That Drives Conversions (⭐)

• 9 Ways to Break Through a Website Traffic Plateau (⭐)

• There Are Four Kinds of Keyword Research; Make Sure You’re Doing the Right One(s)

📊 Startups & Getting Started

• Early Adopter Marketing – How startups get their first users

• What I Learned About Startups by Collecting 30,000 Data Points

• Mapping the Insights that Drive Startup Ideas & Theses

• Offer-led Growth

• Why You Don’t Need to be “Enterprise-Ready” or “Scalable” as Yet and Other Notes on Crafting B2B Software with Contenda’s Founder, Lilly Chen

• SaaS Growth Strategy — Step-by-Step Worksheet

• If we can make a product work for anyone, it usually works better for everyone

• Seven Legends of Leverage

• Your North Star

• 9 Ways to gauge market demand for your startup

• How to know when to pivot?

• Founders should think about channel/offer fit instead of product/market fit

🪴 Marketing Strategy & Growth

• Difference between SLG, MLG, and PLG

• The Ultimate Growth Strategy Guide: 26 Growth Strategy Techniques from 7 Tech Startups

• Growth Marketing Summit: Marketing with Speed and Data

• 25 Growth Strategies

• Growth as a Mindset

• This marketing strategy actually made me happier

• How to Run a Growth Experiment - Learn the 4 Steps

• Metrics to focus on before and after product/market fit. How to better understand your product at different stages?

• The Elephant in the room: The myth of exponential hypergrowth

• Introducing enterprise sales to a product-led growth organization

• The SaaS Metrics That Matter

• How marketing sneakily affects our decision-making

• The Product Strategy Stack

• How to Master Product Virality

• Systems Thinking 101

• Hyper-growth is great, but don’t die while trying

• SaaS Renewal Best Practices

• Growth vs Profitability

• 11 Channels that consistently work

• Improving Your SaaS' Free to Paid Conversion Rate

• Don't Let Your North Star Metric Deceive You (⭐)

• Flywheels And How To Create Content Communities (⭐)

• How to get your company out of the MQL trap

• How to know if you've got product-market fit

• SaaS Churn and Short-Term Customers: The Contrarian View (⭐)

• Is it time to ditch the old SaaS metrics?

• The 4 Types of Defensibility

• How to use FOMO to Increase Conversions

• How Amazon Built Its Growth Ecosystem

• International Growth is no longer optional for SaaS Companies

• Do Your Marketing Metrics Show You the Full Picture?

• The three types of “good” onboarding friction

• Designing for Buying: How to Break Through the Ceiling in Product-Led Growth

• Why Your Marketing Strategy Needs a Conversion Funnel

• How People Discover New Products (⭐)

• “Traction Tactics” Behind Square, PayPal, Waze, Twilio & More (⭐)

• 3 Unusual Drivers of Early-Stage Growth

• The 6 Patterns Of Uncommonly Successful Teams (⭐)

• Product-Led Growth’s Failure

• The GACC Marketing Brief: The best framework we’ve created (⭐)

• The Conversion Marketing Funnel: How to Unlock More Leads, Sales & Revenue with A Personalized Sales Funnel (⭐)

• Why premature scaling fails: The Traction Treadmill

• What’s A High-Performance Organization?

• Where Freemium Thrives and Dies

• Product-led Growth Companies: A Framework for Prioritization

• Six rules of hiring for growth (⭐)

• Scaling to $100 Million - The definitive benchmarking report on how cloud companies grow operationally efficient businesses and scale to $100 million in ARR (and beyond)

• When and How to Take Big Swings

• The Best Way to Set Marketing Priorities and Smash Your Goals

• Marketing is Everything

• How to accelerate growth in 2022

• What is Hypergrowth?

• Product Driven Vs. Customer Driven

• Exponential Growth Isn’t Cool. Combinatorial Explosion Is

• High Output Marketing

🎯 Teams & Leadership

• The playbook for hiring the right marketer at the right time for your startup

• The Startup Org Chart from Founding to IPO

• Leaders Whose Time Has Passed

• Your Marketing Org is Slow. Here’s a Framework to Move Faster

• All your VPs really need to do is tilt the curve

• How the Best CEOs Use ‘Thinking Time’ (⭐)

• How to Get Started with Agile Marketing

• The 25 Micro-Habits of High-Impact Managers (⭐)

• 20 Technical Skills Every Marketer Needs

• Here's How Google Knows in Less Than 5 Minutes if a New Employee Will Get Off to the Perfect Start (⭐)

• Heuristics That Almost Always Work

• Managing people 🤯

• The power of Amazon's written Narratives

• What are your company's anti-values?

• The People Roadmap for Startups

• GET YOUR OKRS OUT OF MY GEMS

• This Is What Happens When There Are Too Many Meetings

• Managing Your Mental Health While Running a Startup

• Ditch Your To-Do List and Use These Docs To Make More Impact

• Ask HN: I burned out but I don't want to let my team down

• 103 Bits of Advice I Wish I Had Known

• Genuine VS toxic positivity in language: communicating with empathy

• 28% of people quit because of bad managers: The best way to confront your boss before it’s too late

• If you feel Stuck, Read this (Everyday)

• Letter to a new Startup CMO

💾 Tools

• The 2021 Marketing Tech Stack - Recommended stack from Intercom

• MarTech Base - Resource for building stacks and seeing who's using what

• Build Your DXP - Community durated list of API-first tools for Martech stacks

• What's your Marketing Stack?

• Marketing Integrations: The Challenge of Getting Your Marketing Tech Stack to Play Nice

🪶 Tweets

• When doing customer research, don't ask your customer for their OPINION — get them to tell you STORIES.

• Top Marketers in SaaS

• The first line of your copy is crucial. (⭐)

• 10 ideas that changed my life: (thread)

• Turn any SERP into a keyword research tool

• 2020 Best Campaigns we didn't create

• 10 Questions for Teasing Out Market Opportunities

• Digital PR for SEO Rankings

• How to Grow Startups

• Simple Copywriting

• 100 Landing Page Hot Tips (⭐)

• Mapping the Creator Economy

• Marketing to Developers (⭐)

• Best Threads on Twitter

• Marketing Framework for Communities

• How to determine value of backlinks

• The SaaS Board Meeting

• Oatly case study

• Uncommon SEO Knowledge (⭐)

• M&A Marketing and Acquiring Communities

• Community Capitalism

• Marketing to Developers and building developer relations

• Turning opinions into marketing proof

• Building a Community from Scratch

• Best SaaS Company Blogs

• Founder "Types", and how to hire accordingly

• OnlyFans grew faster than any other creator platform this year (⭐)

• Playing long term games in business

• Driving others to change to your product

• Landing Page Copywriting Tips (⭐)

• Linear Growth vs. Non-Linear Growth (⭐)

• The top 0.1% of marketing mental models.

• SEO is the magic ingredient behind billion-dollar companies (⭐)

• Long list of free and paid Marketing tools

• 7 ways to get attention for your product (⭐)

• An intro to startup growth (⭐)

• How to pick a North Star metric

• How Freshboards doubled their traffic in 3 months pre-IPO

• The best marketing doesn't look like marketing

• 30 Things You Can Do To Improve Your Marketing Right Now

• Blueprint to Optimize Landing Pages

• The "Why Now?" of Startups

• Is Your Startup on Fire?

• Customers don't care about how novel your startup is

• How to bring Fintech products to market faster

♻️ Unsorted

• Kevan Lee's Interview Prep - list of resources for marketing interviews

• Bottlenecks of Startups

• Kevin Indig's Good Reads - List of articles, books, and videos recommended by Kevin Indig

• The Unicornian - The onion for startups?

• How to Find Product Market Fit - Peter Reinhardt (Segment) talk at Y Combinator

• Books people (re)read

• Stop Letting OKRs Masquerade as Strategy

• Welcome to your bland new world (⭐)

• How to Tackle SaaS Homepage Design for Your B2B SaaS Company

• Your website is your most important marketing asset. Here's how to build it right the 1st time.

• 6 Questions To Ask Before Adopting Usage-Based Pricing

• How to calculate and implement value-based pricing

• Product Validation Frameworks are Mostly Useless Without Taste

• What to look for when you're hiring a Head of Growth

• Why millennial managers are burned out

• Keep Them Coming Back: 23 Habit-Making Insights for Product-Minded Founders

• 37 Tasks Every Marketer Should Automate

• Annual Planning is Killing Your Growth – Try This Plan Instead

• Creating the Ideal Customer Profile as a Startup: A Step-by-step Guide

• Personalization Case Studies from Ninetailed

• Persistence and predictability of SaaS growth

• The Decision Making Pendulum

• 30 Years of dodging repetitive work with automation

• The Company-Building Cornerstones Every Founder Needs to Focus On

• Early-stage marketing compensation explained

• Focus is king, do not waste it

• 39 Moves to Survive (& Thrive) in a Downturn: 2022 Edition