About

πŸ‘‹ I’m Ronak. I head up marketing at DatoCMS , a profitable and bootstrapped GraphQL and REST Headless CMS built by a small team in Italy 🀌

In the past I've held various senior IC and leadership roles at Lano , Hygraph , ZenMate , and more. I'm based in Berlin, Germany

On the side, I’m co-building Savepad , a collaborative swipe file and knowledge base for growth teams, and co-running a Developer Marketing Community with 2.5k+ peeps from dev tooling companies like MongoDB, GitHub, and PostHog. I've also co-launched a job board for GTM roles in developer tooling companies , and I'm curating resources on B2D marketing and B2B marketing .

I sometimes consult B2B SaaS and Developer Tooling companies on their GTM and marketing. So if you're keen to chat, drop me a message .

In my spare time I'm usually discovering new restaurants, finding a new shawarma spot in Berlin, planning another trip to somewhere in the Middle East, thinking of my next whimsical tattoo, boring my friends with aviation related things (🫢🏽 Embraer 195 Embraer E195 , Airbus A321Neo Airbus A321Neo , and Airbus A340-600 Airbus A340-600 ), or replaying Ghost of Tsushima Ghost of Tsushima , AC Origins AC Origins , or AC Odyssey AC Odyssey .

Recent Work

2023 β€” Present, Berlin

Head of Marketing β€” DatoCMS

Bootstrapped GraphQL & REST Headless CMS SaaS

B2D B2B API Marketing SaaS
datocms.com β†’

2022 β€” 2023, Berlin

Director of Marketing β€” Lano

Payroll Consolidation & EOR SaaS

B2B Enterprise SaaS
lano.io β†’

2019 β€” 2022, Berlin

VP of Marketing β€” Hygraph (prev. GraphCMS)

GraphQL Headless CMS SaaS β€” (prev. GraphCMS)

B2D B2B API Marketing SaaS
hygraph.com β†’

2016 β€” 2019, Berlin

Head of Marketing β€” ZenMate

B2C & B2B VPN SaaS β€” (M&A by KAPE Technologies in 2019)

B2C B2B SaaS
zenmate.com β†’

Select Projects

Savepad β€” Personal project

Collaborative swipe file and knowledge base for growth teams

savepad.app β†’

Developer Marketing Community β€” Online community

An active Slack community of 2.5K+ marketers in developer tooling

marketingto.dev β†’

`awesome-developer-marketing` β€” Resources

A curation of resources for developer marketing

github.com β†’

`awesome-marketing` β€” Resources

A curation of resources for B2B SaaS marketing

github.com β†’

Select Talks

B2B Better with Jason Bradwell β€” Podcast

Talking about marketing at developer tools

pod.co β†’

Decoupled Days β€” Conference Talk

Talk on composable architectures for the enterprise

hopin.com β†’

Hygraph Talks β€” Recording

Talk with Kelly Goetsch on MACH architectures beyond eCommerce

youtube.com β†’

Netguru Disruption Forum β€” Conference Talk

Talk on going from monolithic suites to microservice stacks

netguru.com β†’

Developer Marketing Summit β€” Conference Panel

Panel on API Marketing and GTM Strategies

youtube.com β†’

Geekle eCommerce Tech Summit β€” Conference Talk

Talk on MACH Architectures for eCommerce enterprises

youtube.com β†’

Brainfarts

I (mostly) don't believe in keyword research

I think as marketers, we're collectively too obsessed with Lighthouse scores

People Are The Worst is a fun read

Commercial/GTM teams need more Principal roles

Can we stop with πŸš€πŸ’ͺπŸ˜ŽπŸ“ˆing everything?!

Everything online is basically either a form or a table

AB testing is (mostly) a waste of time

We're all just making sh*t up

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