• AB Testing is (mostly) a waste of time

  17 Jun 2023

  In most B2B SaaS use-cases, having a fully-fledged CRO program is (probably) a waste of time.

• Keyword research isn't as important as you think

  21 Apr 2023

  Over time I've noticed that creating content based on funnel conversations work better than relying too much on keyword research tools.

• Website traffic is often a bullsh*t metric

  12 Feb 2023

  I have 0 faith in flexing just website traffic (in B2B).

• Marketing Unqualified Leads

  27 Jan 2023

  I've never been a fan of B2B contacts “jumping” from lead to MQL without having something validate their engagement in between, so we came up with a new lead stage to overcomplicate the funnel, because #YOLO.

• Launching developer tools on Product Hunt

  18 Dec 2022

  What goes into a successful Product Hunt launch for Developer Tools, and what are some insights and resources to get it right?

• Email marketing to developers

  30 Oct 2022

  Do developers really hate emails or is it just because we're all guilty of spamming a barrage of mediocre updates that don't really matter.

• Not all Headless CMS are created equal

  02 Aug 2022

  Is every Headless CMS just another database to build an API and query content from when building a website at the end of the day? Not quite.

• We need more Principal Marketers

  19 Jul 2022

  While not completely unheard of, marketing career ladders need to take some more influence from engineering ones.

• From Build vs. Buy to Buy to Build

  28 Apr 2022

  Let's look into MACH Alliance, Composable Architectures, & Digital Experiences - and figure out if buy to build is the new standard in enterprise software for digital experience.

• LTV:CAC is the metric I care about the most

  19 Mar 2021

  If I were to define a true north star metric in B2B SaaS marketing, this wouldd be it.