1. AB testing is (mostly) a waste of time
19/06/2023
In most B2B SaaS use-cases, having a fully-fledged CRO program is (probably) a waste of time.
2. LTV:CAC is the metric I care about the most
19/03/2023
If I were to define a true north star metric in B2B SaaS marketing, this'd be it.
3. Website traffic is often a bullsh*t metric
12/02/2023
I have 0 faith in flexing just website traffic (in B2B)
4. Creating funnel stages. #YOLO
27/01/2023
I’ve never been a fan of B2B contacts “jumping” from lead to MQL without having something validate their engagement in between, so we came up with a new lead stage to overcomplicate the funnel, because #YOLO.
5. MACH architectures outside of eCommerce (GPT-3)
11/01/2023
As a GPT-3 prompt, I attempted to see how OpenAI would generate content around a specific topic on the MACH alliance, and whether the content is accurate.
6. Launching developer tools on ProductHunt
18/12/2022
What goes into a successful Product Hunt launch for Developer Tools, and what are some insights and resources to get it right?
7. Email marketing to developers
30/10/2022
Do developers really hate emails or is it just because we’re all guilty of spamming a barrage of mediocre updates that don’t really matter?
8. Not all Headless CMS are made equal
02/08/2022
Is every Headless CMS just another database to build an API and query content from when building a website at the end of the day? Not quite.
9. We need more Principal Marketers
19/07/2022
While not completely unheard of, marketing career ladders need to take some more influence from engineering ones.
10. From Build vs. Buy, to Buy to Build
28/04/2022
Let's look into MACH Alliance, Composable Architectures, & Digital Experiences - and figure out if buy to build is the new standard in enterprise software for digital experiences.
11. Keyword research isn't as important as you think
24/04/2022
Over time I've noticed that creating content based on funnel conversations work better than relying too much on keyword research tools.
12. Launching a Developer Marketing Community
15/12/2021
There aren't many communities or resources for marketing to developers. So I tried to co-setup a community for developer marketing (B2D).
13. Creating Build Your DXP
19/10/2020
Build Your DXP is a community-curated catalog of APIs and microservices that come together to create powerful experience architectures.