Savepad (Early Access)
Co-building a collaborative swipe file and knowledge base for growth teams
Heading marketing at the REST and GraphQL Headless CMS
Dev Marketing Community
Co-running a Slack community of 1K+ marketers in developer tooling and APIs
Curated resources for marketers in developer tooling (B2D)
Curated resources for marketers in B2B SaaS
Build your DXP
A community-curated catalog of APIs to build DXPs
Composable Architectures for enterprise
Geekle eCom Tech Summit
MACH architectures for eCommerce
Netguru Disruption Forum
From suites to MACH stacks for enterprise eCommerce
Dev Marketing Summit
GTM strategies for developer tooling and APIs
Speaking with Jack Bridger about GTM for developer tooling
Speaking with Kaya on Headless CMS and API Marketing
Speaking with Kelly Goetsch about MACH architectures
Speaking with Jason Bradwell about developer marketing
I'm joining DatoCMS and Co-building Savepad
Turns out I couldn't resist being back in the Headless CMS space and there's a product I wish I always had.
AB testing is (mostly) a waste of time
In most B2B SaaS use-cases, having a fully-fledged CRO program is (probably) a waste of time.
LTV:CAC is the metric I care about the most
If I were to define a true north star metric in B2B SaaS marketing, this'd be it.
Website traffic is often a bullsh*t metric
I have 0 faith in flexing just website traffic (in B2B)
Inspo via MaeWolff. EU/DNT analytics via Posthog.