šš½
šš½
Savepad (Early Access)
Co-building a collaborative swipe file and knowledge base for growth teams
DatoCMS
Heading marketing at the REST and GraphQL Headless CMS
Dev Marketing Community
Co-running a Slack community of 1K+ marketers in developer tooling and APIs
`awesome-developer-marketing`
Curated resources for marketers in developer tooling (B2D)
`awesome-marketing`
Curated resources for marketers in B2B SaaS
Build your DXP
A community-curated catalog of APIs to build DXPs
Decoupled Days
Composable Architectures for enterprise
Geekle eCom Tech Summit
MACH architectures for eCommerce
Netguru Disruption Forum
From suites to MACH stacks for enterprise eCommerce
Dev Marketing Summit
GTM strategies for developer tooling and APIs
Scaling DevTools
Speaking with Jack Bridger about GTM for developer tooling
DXP 360
Speaking with Kaya on Headless CMS and API Marketing
GraphCMS Talks
Speaking with Kelly Goetsch about MACH architectures
B2B Better
Speaking with Jason Bradwell about developer marketing
I'm joining DatoCMS and Co-building Savepad
01/12/2023
Turns out I couldn't resist being back in the Headless CMS space and there's a product I wish I always had.
AB testing is (mostly) a waste of time
19/06/2023
In most B2B SaaS use-cases, having a fully-fledged CRO program is (probably) a waste of time.
LTV:CAC is the metric I care about the most
19/03/2023
If I were to define a true north star metric in B2B SaaS marketing, this'd be it.
Website traffic is often a bullsh*t metric
12/02/2023
I have 0 faith in flexing just website traffic (in B2B)
Inspo via MaeWolff. EU-based DNT analytics via Posthog, which is the only šŖ on this site.