About

πŸ‘‹ I’m Ronak. I head up marketing at DatoCMS , a profitable and bootstrapped GraphQL and REST Headless CMS built by a small team in Italy 🀌

In the past I've held various senior IC and leadership roles at Lano , Hygraph , ZenMate , and more. I'm based in Berlin, Germany

On the side, I’m co-building Savepad , a collaborative swipe file and knowledge base for growth teams, and co-running a Developer Marketing Community with 2.5k+ peeps from dev tooling companies like MongoDB, GitHub, and PostHog. I've also co-launched a job board for GTM roles in developer tooling companies , and I'm curating resources on B2D marketing and B2B marketing .

I sometimes consult B2B SaaS and Developer Tooling companies on their GTM and marketing. So if you're keen to chat, drop me a message .

In my spare time I'm usually discovering new restaurants, planning another trip to somewhere in the Middle East, boring my friends with aviation related things (🫢🏽 E195, A321, & A340), or playing some edition of Assassin's Creed.

Work

2023 β€” Present, Berlin

Head of Marketing β€” DatoCMS

GraphQL & REST Headless CMS SaaS used by 35k+ teams globally.

B2D B2B API Marketing SaaS
datocms.com β†’

2022 β€” 2023, Berlin

Director of Marketing β€” Lano

Payroll Consolidation & EOR API.

B2B Enterprise SaaS
lano.io β†’

2019 β€” 2022, Berlin

VP of Marketing β€” Hygraph (prev. GraphCMS)

GraphQL Headless CMS SaaS used by 25k+ teams globally.

B2D B2B API Marketing SaaS
hygraph.com β†’

2016 β€” 2019, Berlin

Head of Marketing β€” ZenMate (M&A to KAPE)

B2C & B2B VPN SaaS with 50M+ global users, acq. by KAPE Technologies in 2019.

B2C B2B SaaS
zenmate.com β†’

Select Projects

Savepad β€” Side project

A collaborative swipe file and knowledge base for growth teams.

savepad.app β†’

Developer Marketing Community β€” Online community

An active Slack community of 2.5K+ marketers in developer tooling.

marketingto.dev β†’

`awesome-developer-marketing` β€” Resources

A curation of resources for marketers in developer tooling.

github.com β†’

`awesome-marketing` β€” Resources

A curation of resources for marketers in B2B SaaS

github.com β†’

Select Talks

B2B Better with Jason Bradwell β€” Podcast

Talking about marketing at developer tools.

pod.co β†’

Decoupled Days β€” Conference Talk

Talk on composable architectures for the enterprise.

hopin.com β†’

Hygraph Talks β€” Recording

Talk with Kelly Goetsch on MACH architectures beyond eCommerce.

youtube.com β†’

Netguru Disruption Forum β€” Conference Talk

Talk on going from monolithic suites to microservice stacks.

netguru.com β†’

Developer Marketing Summit β€” Conference Panel

Panel on API Marketing and GTM Strategies.

youtube.com β†’

Geekle eCommerce Tech Summit β€” Conference Talk

Talk on MACH Architectures for eCommerce enterprises.

youtube.com β†’

Brainfarts

I (mostly) don't believe in keyword research.

I think as marketers, we're collectively too obsessed with Lighthouse scores.

People Are The Worst is a fun read.

Commercial/GTM teams need more Principal roles.

Can we stop with πŸš€πŸ’ͺπŸ˜ŽπŸ“ˆing everything?!

Everything online is basically either a form or a table.

AB testing is (mostly) a waste of time.

We're all just making sh*t up.

Built with Astro and Tailwind CSS , and deployed on Vercel .

Fonts are Geist and Grape Nuts , served locally.