š Hey, Iām Ronak
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Jul 31, 2022
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about
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I'm a sustainable growth and marketing lover who's a fan of over-engineering things, and currently the Director of Marketing atĀ Lano, working on some great projects with an incredible team.
On the side, Iām co-building Savepad with Fred ā A collaborative SaaS for cross-functional teams to collect, categorize, curate, and reference resources.
I'm also a MACH Alliance ambassador, co-creator ofĀ BuildYourDXP, and co-running aĀ Developer Marketing communityĀ withĀ Jakub Czakon. Sometimes I curate a catalog of Free Marketing Resources covering B2B and B2D, and mentor on topics related to Marketing & Growth on GrowthMentor.
I'm passionate about Sustainable Growth, Developer Marketing, API Marketing, DXPs, and Composable Experience Architecture (MACH), and trying to jumble all that up into a monthly Developer Marketing newsletter.
You can connect with me onĀ TwitterĀ orĀ LinkedIn. If youāre building a product or startup in the SaaS, API, or Developer Tooling category and would like to discuss marketing and growth, get in touch ā but not if youāre just looking for just a startup marketing SaaS consultant in Berlin š.
Professional Experience
Hereās what Iāve been working on over the years.
When and In | Where and What |
2022 - Now; Berlin, Germany | Lano, Director of Marketing |
2019 - 2022; Berlin, Germany | Hygraph, VP of Marketing |
2016 - 2019; Berlin, Germany | ZenMate, Head of Marketing & Growth |
2015 - 2016; Berlin, Germany | Safari, Head of Marketing & Growth |
2014 - 2015; Mumbai, India | Omnitripper, Co-Founder |
2013 - 2015; Dubai, UAE | Carlson Rezidor, Sales & Marketing Specialist |
2009 - 2013; Maldives, Thailand, and Switzerland | Four Seasons Hotels & Resorts, Various roles |
Talks
Selected talks from podcasts, events, and conferences.
Platform | TLDR |
Catching up with Jack Bridger on his podcast to talk about how to align with commercial teams and approach marketing to developers. | |
Catching up with Kaya Ismail on MACH, Headless CMS, and API Marketing | |
Speaking with Kelly Goetsch about how Enterprise companies make the move to MACH architectures. | |
Joining Adam Sturrock, Breann Harper, and Keith Brooks on a panel discussing Marketing APIs to a Technical Audience. | |
Catching up with Jason Bradwell on his podcast to talk about developer marketing. | |
Speaking about Constant Business Innovation with Composable Architectures. | |
Driving Business Innovation in eCommerce with Composable MACH architectures. | |
Speaking about driving Business Innovation in eCommerce and Retail with Composable Architectures. |
Side Projects
Some other fun stuff I'm working on and/or maintaining.
Project | TLDR |
A collaborative SaaS for cross-functional teams to collect, categorize, curate, and reference resources. | |
A community of marketers actively in developer tooling. Request an invite! | |
250+ curated resources for marketers. | |
An open source curation of resources for marketers in B2D. | |
An open source curation of resources for marketers in B2B. | |
A community-curated catalog of APIs and SaaS tools to build DXPs. |
Uses
Gear
- Laptop: Dell XPS Plus 13ā
- Monitor: LG 34WN80-C 34ā
- Keyboard & Mouse: Logitech MX Master Keys and MX Master 3
- Webcam: Logitech Streamcam
- Desk: IKEA Idasen 160x80
- Docking Station: Dell WD19DCS
Software
- Task Management: Linear
- Design: Figma
- Editor: VS Code
- Storage: Google
- Hosting and Domains: Vercel
Rapid Fire
- My favorite unmeasurable(-ish) metric isĀ Time-to-Value. My favorite measurable metric is the Lifetime Value to Customer Acquisition Cost ratio (LTV:CAC).
- A realization that changed my perspective on many things was āeverything is either a form or a tableā.
- I love SEO and content. I equally dislike overusing spammy ads, unnecessary tracking, and shady email marketing practices.
- I hate buzzwords like gamechanger, growth "hacking", disruptive, and those rocket/muscle emojis.
- My favorite qualities in marketers are curiosity, data-inspiredness, empathy, involvement, and knowing when to admit defeat.
- Books that I often recommend to most people areĀ Hit Refresh by Satya Nadella,Ā Lab Rats by Dan Lyons, andĀ Crossing the Chasm by Geoffrey Moore.
- āProximity to cheap and fresh calamari and octopusā is a criteria on my retirement checklist.
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